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New Research: AI-Powered Fundraising Increases Donations by 15%
Study of 500+ nonprofit campaigns shows significant lift when using AI for donation suggestions, email personalization, and send-time optimization.
December 28, 2025
SAN FRANCISCO, CA - A new analysis of fundraising campaigns using AI-powered tools shows an average 15% increase in total donations compared to campaigns using traditional methods, according to data released today by engaij.ai.
The analysis examined over 500 fundraising campaigns across environmental, social services, health, and education nonprofits. Key findings include:
- 10-15% higher average gift: AI-suggested donation amounts consistently outperformed fixed ask strings
- 23% higher email open rates: Personalized subject lines and send-time optimization significantly improved engagement
- 20-30% recovered payments: Smart retry technology recaptured donations that would otherwise be lost to card failures
"These results validate what we've seen across our platform: AI isn't just a nice-to-have for nonprofits - it's becoming essential for competitive fundraising," said Andrew Cheetham, founder of engaij.ai.
The research methodology and full findings are available on the engaij.ai blog at engaij.ai/blog.