Case Study: Environmental Nonprofit Increases Monthly Giving by 45% with AI
Ocean Conservation Alliance uses engaij.ai to convert one-time donors to recurring supporters, dramatically improving donor lifetime value.
SAN FRANCISCO, CA - Ocean Conservation Alliance, a mid-sized environmental nonprofit, achieved a 45% increase in monthly giving program enrollment after implementing the engaij.ai platform, according to a new case study released today.
The Challenge
Prior to adopting engaij.ai, Ocean Conservation Alliance relied on separate systems for donations, email, and donor management. This fragmentation made it difficult to identify and target potential monthly givers with personalized conversion campaigns.
The Solution
Using engaij.ai's unified platform and AI-powered segmentation, the organization identified donors most likely to convert to monthly giving based on donation patterns, email engagement, and giving capacity. Personalized conversion campaigns were then automatically generated and deployed.
Results
- 45% increase in monthly giving program enrollment
- 32% higher average monthly gift amount
- 67% reduction in time spent on donor management
- 92% monthly donor retention rate (vs. 85% industry average)
"The AI recommendations were spot-on. We were able to identify donors we never would have targeted otherwise, and the personalized messaging really resonated," said the organization's Development Director.